Community Content. Trusted by people, surfaced by LLMs.
Authentic content that boosts SEO, AIO, and shopper trust.
Opinions from real conversations, directly on your product pages.
Your most knowledgeable and experienced users already know how to guide others. GUURU helps you find and foster this community, then turns their advice into authentic, high-trust content. The result? Content indexed by search, discoverable by AI, and embedded right where buying decisions happen.
Key Highlights:
- Named, community-authored insights
- Tools to identify and activate your top advisors
- AI-powered extraction, formatting, and daily delivery
- Structured for SEO and AIO visibility
- Seamlessly embedded on your PDPs
Why It Works
Trust + Visibility: the new growth formula
✔ AI Looks for Real People. Large language models favor content authored by humans with names, expertise, and context.
✔ ️Synthetic Content Lacks Visibility. LLMs prioritize human-authored, experience-rich content. Brands relying only on automated content will fade from discovery.
✔ Shoppers Trust Peer Advice Real quotes from experienced users on actual use cases build confidence faster than generic reviews.
✔ ️Daily Fresh, Ongoing Impact. Each published insight drives long-tail SEO and becomes a knowledge asset AI can reference.
Trusted by
How It Appears on Your Site
Authentic peer insights - right where they matter most.
Your AI-Search Advantage
Human Voices, Structured for AI.
Community Content seamlessly brings trusted product opinions from real customer conversations straight onto your product pages. Powered by AI, it automatically identifies valuable content every day and keeps your pages relevant and engaging.
- Embedded in HTML or structured schema
- Authored by real individuals = stronger E-E-A-T
- Human-authored context favored over synthetic copy
- Indexed, quotable, and AI-discoverable
How it works
Built for scale. Simple to activate.
2. Generate
3. Embed
Chosen by Brands Who Turn Community into Impact
Tobias Musofi Managing Director
"Through GUURU, our customers receive personal advice from real experts, and at the same time, this results in content that makes us easier to find online. Especially in AI search results, we notice that we have become more visible in many areas than before."
Falko Borkhart Managing Director
"While many are still discussing how to achieve visibility in AI-powered search engines such as Google, Chat GPT, or Perplexity, we are already relying on a solution that works: community content from GUURU."
Benedikt Böhm General Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Stephan Buschmann Director Customer Service
"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."
Jaclyn Mayer Sr. Director Customer Experience
"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."
Stefan Lettner Global Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."
Hanna Brodbek Head of Digital Sales & Omnichannel
"With GUURU, we can transfer the customer experience that our customers are familiar with from stationary retail to our online store. It is important to us that our customers receive expert advice from knowledgeable people. GUURU's Community Advice Solution enables us to integrate specialist retailers into the online advice process and support our customers in real time in selecting the right STIHL products."
Celine Bauernfreund SEO Contentmanager
"With GUURU's Community Advice solution, we connect our online customers with experienced hobby craftsmen directly in the online store - for authentic advice 24 hours a day. At the same time, the Community Content feature creates new user-generated content every day, which enhances our product pages and boosts SEO."
Joachim Saiko General Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Sergej Kosyrev Head of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven Habenicht Teamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
Curious?
Your community has the answers. We help you publish them. Learn about how you can benefit from your community.
Talk to Tonio
