The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

18 Nov. | 09:37h |

Community Opinions vs. AI Blind Spots: Elektro Wandelt’s 59% Visibility Lift with GUURU

4 Myths about Online Community Building (and What Works Better)

When I speak about community building with Heads of E-Commerce, Heads of Digital, or C-Level executives at eCommerce events, I often find a wide variation in understanding of the term. While most recognize the importance of their brand community and aim to nurture their loyal customer base, I observe that many great brands miss opportunities for authentic engagement that cultivates emotional customer relationships due to their limited perspectives on community building. Read more...

25 Jun. | Read more...

Brand Advocates: The Secret to Driving Sales with Authentic Conversations

I'm lucky that I get to have heated discussions with some of the most forward-thinking eCommerce brands about the most exciting approaches in sales conversion optimization. While we talk about many exciting strategies, I’ll always encourage brands to first lean into prioritizing their brand advocates at the core of their businesses and online stores—I’ve just seen too many success stories. Read more...

How Leading Sports Brands are redefining eCommerce in 2024

If there's a golden thread in my conversations with sports brands like Atomic, Canyon, and Dynafit, it's this: forward-thinking companies don't merely recognize their customers' expertise; they actively celebrate it. Here's my perspective on why the world of sports eCommerce is embracing and amplifying community voices on their online stores. Read more...

E-Commerce Expo in Berlin: Participating for the first time was an exhilarating experience!

The event unfolds over two days, starting with a pre-event award ceremony and ending with a full-day expo. This year marked our debut by attending and competing in the E-Commerce Germany Awards 2024 with our innovative community advice solution. Read more...

ChatGPT: why we're excited about it and why it still doesn't understand anything

Sam Altmann, the CEO of OpenAI, said in a recent interview that he was surprised that nobody built ChatGPT before them. He said that because GPT-3, the model that underlies ChatGPT, has been available via API to anybody for more than 2 years. The technology has existed for years, and now they have done a relatively simple user interface upgrade so that people can easily interact with it. This went viral, and after a few weeks, millions of users subscribed to ChatGPT. Read more...

How Community Conversational Commerce drives shoppers’ intent

Discussional “It’s not news that people love messaging each other, but we’re increasingly seeing that them want to message the businesses that they search for, that they shop with and visit too,” explains Bart Jenniches, Google’s director of Business Communications. “To knowing whether stores are open, to buying online and scheduling a pickup, inquiring about Read more...

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